As equestrians, we are always looking for perfection. Whether it is in our fashionable outfit, in grooming our horse or in going for the extra mile in competition. Every detail is important, every dressage step must be 100% under controle and every second in the jump off makes the difference between the first place or…no place.
Perfectionism. Could this be the reason Belgium beer Stella Artois is partnering with Carlos “Polito ” Ulloa and the Argentine Open Polo Tournament in Buenos Aires at the end of this year? Off course, Stella Artois had created a series of the World’s most prestigious events and brings behind the scenes stories of all types of perfectionists.
World class polo trainer Carlos Ulloa is one of the best and people describe him as the man with a vision to spot champions when no one else sees them.. Let this qoute be the theme of the advertisement, the polo pony whom viewers see him breaking-in is initially invisible. The final moment when the horse becomes rideable, he also becomes visible. (click to see)
As born in the home town of Stella Artois, but also as a horse lover and passionate marketing person, I must say this is a great advertisement. The story behind the video reflects the vision and development of the Belgian beer brand. But let me ad one critical comment on this advertisement: creating a sponsorship with an equestrian event in a country were horse slaughter is core business…#stophorseslaughter