On a press trip to Swiss

An exciting day, off we go to Zürich (Swiss) for a press day with Longines. The luxury watch brand will announce their collaboration with showjumper Ludger Beerbaum to create the Longines World Equestrian Academy. The academy aims at promoting the equestrian discipline of show jumping in China by teaching best practice to professionals working in this sport through a whole program designed by Ludger Beerbaum and implemented by a team of experts under his supervision.

Equestrian Lifestyle

Longines announces together with four times olympic gold medal winner Ludger Beerbaum and CEO of Dashing Equestrian Jing Li the creation of the Longines World Equestrian Academy. The aim of this academy is to promote the equestrian discipline of show jumping in China, as well as mediate best practice to all the professionals of this sport, with a special focus on horse welfare. Beerbaum designed a program made up of two annual “clinics” – or seminars – for riders and grooms at the Ludger Beerbaum Equestrian Center in Beijing, the second being more focused on the preparation of the Longines Equestrian Beijing Masters, of which Dashing Equestrian is the organizer.

Equestrian Lifestyle

The program is also based on educational video sessions filmed in riding sport center Riesenbeck International in Germany. As a next step, the program should offer the opportunity to Chinese riders and horses to come to Riesenbeck and take part in its shows.

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Juan-Carlos Capelli, Vice President of Longines and Head of International Marketing, said, “Longines is a brand deeply involved in equestrian sports, having a long lasting passion of more than a century for them and sharing the common values of Elegance, Tradition and Performance with the equestrian world. Therefore we are very excited to support the Longines World Equestrian Academy’s purpose of further developing equestrian sports in such a high potential region as China, leaning on the expertise of world star rider Ludger Beerbaum. Besides, this partnership is perfectly in line with our large commitment to equestrian sports events in China, in the disciplines of horseracing and show jumping.”

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Ludger Beerbaum stated, “I have been closely involved in the equestrian development in China since 2006, two years before the Olympic Games in Beijing. Over the last decade I have followed the expansion of the sport and rapidly growing interest in equestrianism in China. With the newly founded Longines World Equestrian Academy –LWEA- a concept of two top class equestrian centers, one in Beijing, China and one in Riesenbeck, Germany, my team and I will be able to train, teach and further educate Chinese riders and people interested in the horse industry i.e. course builders, grooms, stewards, farrier etc. It is a great honour to have a global player such as Longines as a partner for this unique project. With their support we now have the platform to take the horse sport in China to the next level.”

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Longines HQ in St Imier (Swiss)

Jing Li, CEO of Beijing Dashing Equestrian Cultural CO Ltd., commented, “It is with great appreciation and honor that we are teaming with Longines to open the Longines World Equestrian Academy in Beijing. This center will not only act as a riding school for all levels looking to get the best possible training available, but also to educate China in all facets of the equestrian sport. China is currently in its infancy with regards to its experience in the sport and to establish this training center in Beijing to assist in expediting this process is invaluable. With Ludger Beerbaum expertise and Longines support we are quite fortunate to have the best in the world associated with the Beijing facility. To have Longines recognize the importance of this development and partner with us at the training center is another example of their commitment to the equestrian sport in China and throughout the world. We are indebted to Longines for this wonderful commitment and we look forward to working with them to establish a first class center we all can be proud of.”

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Longines’ commitment to equestrian sport dates back to 1878, when the brand produced a chronograph engraved with a jockey and his mount. Seen on the New York racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In 1912, the company partnered for the first time with an international show jumping competition in Portugal. Today, Longines is an active partner in flat racing, show jumping, eventing and endurance. In these four disciplines, Longines is the Official Partner, the Official Timekeeper and the Official Watch of international institutions, events, races and competitions. Elegance, Performance and Tradition are values that both equestrian sports and Longines share, which strengthen the profound bounds that the brand has been developing with the equestrian world for more than a century.

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Longines HQ Hourglass in St Imier, Swiss

Longines has been based at Saint-Imier in Switzerland since 1832. Its watchmaking expertise reflects a strong devotion to tradition, elegance and performance. Longines has generations of experience as official timekeeper of world championships and as partner of international sports federation. Known for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, the World’s leading manufacturer of horological products. With the winged hourglass as its emblem, the brand has outlets in over 150 countries

Press info Longines

Thanks to Swiss Air

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