Two times a year, equestrian fashion lovers can attend the Spoga Horse fair in Cologne, a 3 day international trade fair for equestrian sports. The perfect hotspot to get a sneakpeak of the upcoming collections of the established brands and discover some newbies. One of the brands that caught our attention is MakeBe Italia.
An equestrian fashion brand that is driven by family values: honesty, loyalty and faith. Diversity and unity, as well as positive energy and good will, are milestones for Makebe.
MakeBe Italia aims to express the true story of products that are synonymous of style and Italian culture.
Since 1995, Stefano Pozza has been passionately dedicating himself to the manufacturing of high quality metal components. Always looking for a link between the tradition of its culture and the innovation of the new ideas that anticipate the future, he finally created a range of fashion-light tech equipment for horses & riders which has acquired 10 years of knowledge.
In 2015, his early love for valuable fabrics and traditional workmanship driven him to make one of his dreams come true: the MAKEBE iconic apparel.
Love is always the centre of life, as personified by the logo which is inspired by a Balinese temple.
Makebe creations are entirely hand made in Italy with genuine materials only, as result of a lifestyle rich of little daily satisfactions, obtained with engagement and dedication, creativity and imagination, using modern technology, but also applying the ancient traditions.
The latest line hitting the industry by storm with couture equestrian fashion. Get some inspiration for the upcoming summer competition season. Let me present you Michael and Kenzie 1911.
Michael and Kenzie 1911 is a company that stays true to the distinction of the world of riding and its classic history.
Michael and Kenzie 1911. A company founded by Michael Whang and Kenzie Jun.
Michael is a rider and entrepreneur. Kenzie Jun a successful Korean designer from Seoul Korea with a design background from Paris.
The two bring a new approach to riding apparel and the equestrian lifestyle culture.
They maintain the classicism of competitive riding apparel galvanizing both urban and town & country style.
This blending of the two defines style and creativity evoking an evolutionary provocative new dimension to the world of luxury equestrian apparel.
M&K 1911 combines technical innovation, inspired design and handcrafted workmanship.
As a tribute to the brand’s passion for the equestrian world, Longines is launching a new line with shapes and materials inspired by iconic elements of the equine world. Arches on racetracks evoking horseshoes, stirrups acting as supports to follow their horse around the high jump course, fine leather of saddles: all these strong images are found in the bold lines of these watches dedicated to female equestrian sports lovers.
The Longines Equestrian Pocket Watch “Lépine” is a classic masterpiece. This metal pocket watch is kept in the Musée Longines Saint- Imier and was the inspiration for The Longines Equestrian Pocketwatch Horses Trio in 1911 .
The new rose gold pocket watch underlines the passion of Longines for equestrian and is available in a very limited edition numbered copies. The creation of a diameter of 48.20 mm on the back side is decorated with an engraving of a trio horses. Equipped with a manual on winding L878.4 caliber developed exclusively for Longines .
A must have collection for every horse lover and fashionista!
We love sourcing unique pieces to “decorate ” our horses. Forget about the bling bling swarovski equipment and varnish leather for your furry friends, polo style is the new it-thing.
Creative soul, horse lover and polo player Alina Carta (founder of Masai of Palm Beach) is involved with polo for over 35 years and this experience inspired her to develop a unique as well as a sturdy interpretation of the bridle brow band. As saddle pads and bandages serve to distinguish polo teams around the world, the customized brow band decoratively distinguishes the individual owner.
All the products are handmade in Africa by the Masai Tribe and the designs are inspired by the Masai’s customary tribal attire and decor. Their bead work has had a long history among the Masai women, passed on through generation to generation. The beads are bold in color and typically set in high contrast patterns which are spiritually meaningful for the Masai.
Did you know all colors have a meaning? Blue represents the sky and white stands for purity. These colors are matching perfectly with my stallion.
The leather is really soft, the shape of the browband fits perfectly and is completely “sweat-proof“. Every detail represents craftsmanship.
There are more than 20 bead colors available so you can customize your own browband or accessory.
If you are one of those people who wants to have matching accessories, than you are at the right place at Masai of Palm Beach. They even have colorful belts, bracelets, keychains, sandals and dog collars in the same material.
These bracelets are not only matching you horse’s brow bands, but are also the perfect accessory at a festival, cool and playful.
As equestrians, we are always looking for perfection. Whether it is in our fashionable outfit, in grooming our horse or in going for the extra mile in competition. Every detail is important, every dressage step must be 100% under controle and every second in the jump off makes the difference between the first place or…no place.
Perfectionism. Could this be the reason Belgium beer Stella Artois is partnering with Carlos “Polito ” Ulloa and the Argentine Open Polo Tournament in Buenos Aires at the end of this year? Off course, Stella Artois had created a series of the World’s most prestigious events and brings behind the scenes stories of all types of perfectionists.
World class polo trainer Carlos Ulloa is one of the best and people describe him as the man with a vision to spot champions when no one else sees them.. Let this qoute be the theme of the advertisement, the polo pony whom viewers see him breaking-in is initially invisible. The final moment when the horse becomes rideable, he also becomes visible. (click to see)
As born in the home town of Stella Artois, but also as a horse lover and passionate marketing person, I must say this is a great advertisement. The story behind the video reflects the vision and development of the Belgian beer brand. But let me ad one critical comment on this advertisement: creating a sponsorship with an equestrian event in a country were horse slaughter is core business…#stophorseslaughter