LONGINES FEI EUROPEAN CHAMPIONSHIPS GOTHENBURG 2017

From 21 to 27 of August 2017, Gothenburg is proud to be hosting the Longines FEI European Championships Gothenburg 2017. There are four disciplines represented; Jumping, Dressage, Driving and Para-Eqestrian Dressage.

During seven exciting and eventful days, the Championships will transform the entire city into an arena packed with competitions and events at the Ullevi Stadium, Heden Arena and
Slottsskogen City Park.

The FEI European Championships are held every two years. Over 300 of Europe’s top riders and drivers will meet in Gothenburg to compete for the medals.
Competitors from around 30 countries, 590 horses and 1000 volunteers will be involved in the event.

H&m horses

What’s even more exciting?

Swedish multinational clothing-retail company H&M will be main partner for the event.

H&M will dress all volunteers and will also present the Official Merchandise Collection “We love horses”. The collection for women, men and children will be available in a H&M pop up store at Heden Arena and in selected H&M stores in Gothenburg during the Championships.

h&m we love horses

h&m we love horses

h&m we love horses

Check out the collection here

 

CHIO AACHEN WELCOMES THE WORLD’S BEST TO CONTEND FOR THE FIRST EQUESTRIAN MAJOR OF 2017

Elite competitors and world-class show jumping will be on display at CHIO Aachen this July, as the sport’s leading riders compete in the first equestrian Major of the year.

Each summer over 360,000 spectators travel to the iconic equestrian venue in West Germany to watch five disciplines of equestrian sport over 10 days, this includes dressage, eventing, driving, vaulting and show jumping. Hailed as the world’s greatest equine sporting exhibition, the historic CHIO Aachen is one of the calendar year’s most highly anticipated events.

The competition will culminate on Sunday 23 July with the highlight of the show, the Rolex Grand Prix. As part of the Rolex Grand Slam of Show Jumping the pinnacle of CHIO Aachen will be played out in front of a full house in the main jumping arena, a spectator setting which accommodates over 40,000 fans. Part of the magic of the Rolex Grand Prix at CHIO Aachen can be attributed to the notorious difficulty of the jumping efforts, designed by world-famous Frank Rothenberger. Generally considered the most demanding course for show jumping athletes, the competing horse and rider combinations will strive to be crowned the coveted champion by producing a faultless performance over the 1.60m 5* track.Rolex scot brash

ROLEX AND CHIO AACHEN
Rolex prides itself on its long standing partnerships at the pinnacle of the sport. 2017 marks the 60th anniversary of Pat Smythe becoming Rolex’s first equestrian Testimonee, an example of an exceptional athlete who laid the foundations for the enduring relationship between Rolex and the world’s finest competitions and Testimonees that is thriving today.

CHIO Aachen is a shining example of that flourishing relationship. The affiliation between Rolex and Aachen has continued to go from strength-to-strength since ties were first made in 1999.

Rolex Director of Communication & Image, Arnaud Boetsch, said: “As Rolex celebrates 60 years in equestrianism we remain dedicated to one of the greatest equestrian shows of the calendar year. Like Rolex, Aachen is an iconic institution symbolising both heritage and world class performance.”rolex chio Aachen

SHOW JUMPING’S SUPREME COMPETITION
Established collectively in 2013 by CHIO Aachen, CSIO Spruce Meadows ‘Masters’ and CHI Geneva, the Rolex Grand Slam of Show Jumping has been extended to four Majors with the inclusion of The Dutch Masters in 2018. Riders will now have the chance to win the coveted title at four events across the show jumping year while keeping the same format of needing to win three consecutive Majors to claim the Grand Slam title.

In 2017 the world’s best will be hoping to replicate the achievement of Rolex Testimonee Scott Brash, the British rider who made history in 2015 by winning every consecutive Grand Slam Event, the first ever rider to do so.

Brash remarked: “Every rider wants to be part of the Rolex Grand Slam and have the opportunity to try and win the most coveted prize in our sport. Aachen is a highlight of the year and everyone will be heading to the first equestrian Major with one aim, to win.

CHIO AACHEN July 14th -23rd 2017

 

 

With four Olympic gold medals and more German national titles than any other rider, Ludger Beerbaum is the master of showjumping. Together with Swiss watchmaker Longines and CEO of Beijing Dashing Equestrian Cultural CO Ltd. Jing Li, Ludger Beerbaum is also initiator of the Longines World Equestrian Academy. This academy aims at promoting the equestrian discipline of show jumping in China by teaching best practice to professionals working in this sport through a whole program designed by Ludger Beerbaum and implemented by a team of experts under his supervision.

Time to have a chat with this talented rider and trainer.man and woman

Has it always been clear to you that you wanted to be a showjumper?

No, definitely not, I was not as the cliché often goes born into it or “put into the cradle” for it, as in my family the equestrian sport was not even practiced or popular, and as a young child and as a boy I did not have the urge to mount a horse. I was rather sceptical about horse riding but I did have a proper amount of respect for horses. I grew up in a farming culture, and there were always animals around, and for as long as I can remember, there were always horses. In the beginning, we only had cold-blooded breeds, just in order to do proper agricultural work, they were not meant to jump with. In the beginning, I really did all kinds of things: school, football, handball, volleyball, but when I was about 10-11 years old, I had a friend who was really obsessed with horse riding, so I took up the sport too and started horse riding.

Can you still remember your first horse?

My first horse? I can still remember my first girlfriend (laughs). My very first horse was a school horse. The horse that I then rode for my first well-known event, my first tournament, was a Polish mare, “Dunia“.

With which horse did you build the most beautiful memories?

That is a difficult question. I am in the fortunate position to have worked with a dozen really exceptional horses, with which I have had many different beautiful moments, defeats, successes, so it is difficult to single just one out. If I think about it a bit longer, maybe the horse that I had as a junior, the first horse that was a bit better and with which I became German junior champion and also won a bronze medal with the juniors in Italy, the first time away from home. This was a competition mare, in the years when I was about 16 to 19. I had incredibly beautiful first successes as junior, which have paved the way. My first horses have opened all doors.white horse

Did you learn anything from your horses too?

A lot already. Most of all about my character, which was rather tumultuous when I was younger to say the least, and I tried to have it my own way regardless, something that my teachers at school also considered as one of my flaws. Working with horses has somehow taught me that to get forward, you sometimes have to take a few steps back too.

When looking back at your career, are there things that you would do differently now?

If I have to give you a detailed answer now, then I would say that there are many things that I would have done differently with the experience that I have today, with a better insight into things. There are many small things that I would definitely do differently, but in general, the first big decision to do this professionally was kind of a big decision for my family, as I broke off my studies and then really rode as a professional and thus earned my living, but I would do it all over again now. So, I don’t regret my basic decisions, but there are many details when working with horses, like perhaps allowing the horses a little more time, maybe not doing one thing or another, I would surely do some of those things differently.

Which successes were the most beautiful for you?

Well, I was very-successful, but quite honestly, I’ve also experienced many defeats. This is normal, of course, during such a long period of time (30 years).  A great one was, for example, in Athens, when we had to give up the fifth gold medal because the fetlock of Goldfieber was treated with an ointment and it was not indicated that it contained metasone, and therefore the horse tested positive with only 0.1 nanograms of metasone. That was a very painful defeat, that’s not a big secret. I think that a lot of ambition is needed and the necessary drive, and somehow also the will to improve and I believe that today, although I am already old and grey, I am better placed and better prepared for tournaments and I can ride better than 10 years ago, not to mention 20 or 30.

Today, you are a role model for many in the equestrian sport – Did you have a rider to look up to?

Yes, already in my first years and with my first horses. Later, I worked with Frank Sloothaak for 5 or 6 years. This was a great example, in the daily work and also when training horses and then going to tournaments. A bit later during international tournaments, I got fascinated with John Whitaker, who was different, because he was English, and also because his way of dealing with horses was a bit different.

Do you think that the jumping sport is on the right track? Have there been many changes during your entire career?

         That is a difficult question. I think we first have to agree on what you think is good and what I think is good or what the outsider thinks or the fan, or if we were now to discuss the subject with our Federation, for example, talk with a tournament organizer or young riders or with a pro who is now in the top 3 of the World ranking list, we would come to different points of view. Therefore, I can’t objectively answer the question with just yes or no, to be completely honest. I believe that there are a lot of positive things, and that the jumping sport has become very popular, because of the globalization that has taken place in the rest of the world. There were 15 five-star tournaments in different continents 15 to 16 years ago, and today there are more than 90. New markets have access to our sport, and that also affects the German market without any doubt. I want to see that as a positive thing but it needs to be organized, canalized, and we need to make sure that nationally and regionally, the riding sport has a chance, that young riders (whether girl or boy) have access to horses and have a chance to access the top sport. These are big challenges and there is, I believe, a lot to optimize.

What would you do differently, just to encourage horse riding to more people, to inspire them and to promote the sport?

In short, what we do in Riesenbeck already. You have mentioned it before, Riesenbeck international is a platform, where we have the mission to, in the international, national and also regional sports, organize courses, invite young people that are really just at the beginning of finding their way in this sport. We are at the moment not at five stars yet, only at two, but the Longines world equestrian academy is twice a year our guest. These are young Asian people that are still at the very beginning of their career that come over. But we also do things regionally, here in Kreis Münsterland and Kreis Steinfurt, riders have the chance to take amateur examinations twice a month, and I believe this should also be offered by the federation, by the national associations but also especially by the Federation in Warendorf, and be supported, because I believe that this is the first step towards the horse riding sport for many people. It is not about a lot of money yet, so the cost is the same, and if we win as many people as possible and find interest, then we do not need to worry about our sport’s future.brown horse

Part II of the interview is coming online next month.

Interview by Equestrian Lifestyle Blog – L.M.

 

 

 

Style is an attitude. Combine elegance with engineering and the latest safety requirements in the equestrian industry and the outcome will be the new classy helmet collection by Italian brand Miasuki.
Equestrian Lifestyle
The MIASUKI Competition line is designed for female athletes who are driven to win. It offers the ultimate in technical, performance-led garments for a new era of riding wear. Innovative styles, materials and silhouettes combine elegance with engineering, respecting yet challenging the traditions that previously masculinised female riders.
Equestrian Lifestyle
 The beautiful Rider helmet has a classic sleek design in black or white.
Equestrian Lifestyle Miasuki
Equestrian Lifestyle Miasuki
The Brocade helmet stands for  femininity and elegance with the distinctive paisley pattern. Designed by MIASUKI and engineered by KEP Italia. The front and back leather panels emanating grace and style. (€1350)
Equestrian Lifestyle Miasuki
Equestrian Lifestyle
 The Winner helmet in the MIASUKI house colour Amarone, with a dual matt and gloss finish is one of our favorites in the collection. Perfect to combine with their clothing line. (€ 760)
Equestrian Lifestyle Blog
Equestrian Lifestyle
 
Save the best for last. Our absoute favorite pick is without a doubt the Ribbon helmet.  The Ribbon embodies femininity, mimicking delicate corsetry with its intricate satin lacing detail, with leather inserts. Designed by MIASUKI and engineered by KEP Italia. Ultra lightweight, breathable, comfortable and… oh our next purchase.
Ribbon Helmet

All helmets are available on the MIASUKI website for all European countries.

Within a couple months they are also available in the USA.

Do you want to shop them now? Check out the Luisa via Roma website where you immediately find the Rider , Winner and Brocade model.

Photocredits & Press info @ Miasuki Italia

 

 

 

 

One of our favorite classy but affordable equestrian brands is definitely Asmar Equestrian. Our Equestrian Lifestyle team and founder Noel Asmar both have a passion for world travel and always find inspiration in the variety of local styles, society and peope. With the anual sale in mind, we’ve choosen our favorite picks of the 2015 collection.

Equestrian Lifestyle

This two colored Olympia show shirt is without a doubt my number one item of the collection. (sale 88.80$)

Equestrian Lifestyle

A dramatic collar, contrasting inside lining and an expandable back gusset: this is the Melton vest, a real statement piece to wear in the barn or in the city. Now on sale for 130$.

Equestrian Lifestyle

Establised in 2002, Noel Asmar is a lifestyle brand synonymous for style, innovations and quality. Noel Asmar’s appeal lies in a well-defined equestrian aesthetic, with a creative philosophy that elevates the sport with fine tailoring and a fusion of high quality traditional and technical materials that transition effortlessly into lifestyle apparel. (above The Boyfriend Sweater – sale 172.80$)

Equestrian Lifestyle

The classic Asmar breeches are suitable for the show ring or schooling at home. Check out the colorful details, a musthave! (240$)

Equestrian Lifestyle

The city jacket stands out in his exceptional fit with dramatic collar that also functions as a hood. Available in 5 colors and now on sale for 77.98$.

Equestrian Lifestyle

Hip meets sophisticated with subtle equestrian influence. The Bucket bag  418$.

Equestrian Lifestyle

A little touch of pink with this polk-a-dot pony tablet sleeve. (sale 24.98$)

Photo & Info Asmar Equestrian